Oxel Email me

Your product, taken apart on film.

Made from your own CAD. Ready in 7 days.

Email me about your product From US$1,250

Or write to hello@oxelfilms.com

There are no films on this page, on purpose.

I'm AJ, and Oxel is just me. I make each sample from one company's product and show it only to that company. If I've made yours, it came with my email. If I haven't, email me and I'll make one before you pay anything.

So buyers can see what they're paying for. The value of most hardware is inside it, where a photo can't reach. The film opens your product up, lights up the parts that make it worth the price, and puts it back together.

How a film gets made.

No photo shoot and no guesswork. Every part leaves the way it really would, in the order it really would.

  1. You send the CAD.

    A STEP file of the product, your logo, and the three things you most want a buyer to notice. For colours and finishes, a product photo is enough.

  2. I plan the take-apart.

    Clips unhook, shells tilt off, parts slide out the way they went in. A clash check runs every part along its path before anything renders, so nothing ever passes through anything else.

  3. You get the film.

    One continuous camera move: your product coming apart and going back together, in your real colours and finishes. It arrives within 7 days of getting your files, with two rounds of changes included.

The film, or the whole pack.

The film

US$1,250

£950 in the UK

  • A hero film of 20 to 35 secondsOne continuous camera move, with no cuts.
  • Apart, then back togetherIn your real colours and finishes, ending on your logo.
  • Wide, 16:9For your website and YouTube.
  • Two rounds of changesWording, colours, camera angles and timing.
  • Ready within 7 daysCounted from the day I get your files.
  • Yours for goodUse it anywhere, for as long as you like.

The Launch Pack

US$1,950

£1,500 in the UK

  • Everything in the filmPlus the five things below.
  • Three feature clipsAbout 5 to 8 seconds each. Each one lights up one part and says what it does, in your words.
  • Five high-resolution stillsOne of them with the parts labelled.
  • Wide, square and tallThe film and clips in 16:9, 1:1 and 9:16.
  • Every colour you sellStills in every colour, the film and clips in up to three.
  • Your product stays on fileLater stills are US$65 / £50 each and clips US$195 / £150.

These are founding prices for my first five clients. In return, I'd like to hear what the film did a month after it goes live. After that the film is US$2,100 / £1,600 and the pack is US$3,250 / £2,500.

Extra products are US$975 / £750 each. Half to start, half on delivery, by card or bank transfer. None of these prices include VAT; if any is due, it's added on the invoice.

Email me about your product

Or write to hello@oxelfilms.com. If you don't have a sample yet, I'll make one of your product before you pay anything. Got an email from me? Just reply to it.